Tear Sheets

Ibex Home Warranty Images


Without IBEX Home Warranty: Electrical Problems


IBEX To The Rescue: No More Problems.

Most people don’t view insurance as particularly glamorous. Necessary yes, but definitely not exciting. And very few advertising agencies have figured out how to market insurance products in a way that isn’t cut-and-dried or flat out boring. So when the super creative guys at Mighty Clever approached me about doing a fun series of images for a new home warranty company featuring the company’s mascot… an uncommon mountain goat called an ibex, I was definitely on board.

They wanted to create a series of scenarios showing common problems caused when various home appliances fail, and then contrast that with an image of the homeowner happily enjoying a carefree life once the ibex had fixed their problem and saved the day. Mighty Clever is great at thinking outside the box and creating unique campaigns that cut through the clutter and are not easily forgotten.

These images turned out great and have been used in digital and print advertising. They are so fun and have been a real hit with potential customers so far, creating quite the buzz. Creative, design, copywriting, and post processing by Mighty Clever.

Tanner Clinic Outdoor Advertising

The Tanner Clinic needed fresh new images for an outdoor advertising campaign. The direction from their advertising agency was to create authentic, personable images of one of the Tanner Clinic's doctors interacting with a patient. These images are currently featured on several traditional and digital billboards along I-15 in northern Utah. Billboard design by Mighty Clever.

Cotopaxi Libre Sweater

Brandon Fisher and I recently returned from a trip to Nepal where he summited Mount Everest, the highest peak in the world. Every day during the 45-day journey, he wore the Cotopaxi Libre alpaca wool sweater. The sweater was incredibly versatile to many different weather conditions and did a great job of wicking moisture without absorbing odors. Cotopaxi was so excited about his incredible experience that they wanted to share the story with their customers. They used the images that I shot of Brandon in an email campaign, on the home page of their website, as well as other digital forms of advertising. Read more about this trek and view other images.

Ski Lift Magazine Ads

Magazine ads for various trade publications featuring images from a photoshoot of the installation of two new ski lifts at Powder Mountain.

Wee Care Pediatrics Recruitment Flyer

Lifestyle photos of patients at Wee Care Pediatrics facilities used in a printed sales sheet to encourage doctors to join their team.

Destination Homes Billboards and Website

Advertising images of families enjoying the lifestyle of Destination Homes' community design philosopy. Photos featured in various billboards along the Wasatch Front (Salt Lake City metropolitan area), new website, newspaper and magazine articles, etc. Creative and design by Mighty Clever.

Read the case study and view more images

Rodizio Grill Website and Advertising

Lifestyle photos of people enjoying the Rodizio Grill Brazilian steakhouse dining experience, used throughout their website, billboards across the country, table tents at all their restaurants, and various electronic promotions.

Franklin Covey 7 Habits Signature Participant Guide

Extensive photo library for the launch of FranklinCovey's 7 Habits of Highly Successful People Signature Edition 4.0 series of corporate training products. Shot in various locations around the world including in the modern city of Shanghai, China, at the Royal Ballet School in London, England, etc. Shown here are a few samples of the 192-page Participant Guide workbook.

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