Business Headshots

Things To Consider

In today’s modern digital age, you likely have countless online profiles including your business website(s), various social media platforms and specialized job sites such as FaceBook, Twitter, Instagram, LinkedIn, Indeed, CareerBuilder, Monster, etc. Make sure you are putting your best foot forward and conveying the correct message with your profile picture.

Who are you? Are you successful? Approachable? Edgy? Casual? Confident? Fun? Your image needs to convey your personality as well as be appropriate for your line of work. Many things will affect the mood and message of your headshot. Things such as your attire, the background or location, the type of lighting, how you stand, your facial expression, etc. The style of photo that’s right for your business is an important branding decision, and with nearly 20 years of experience photographing people, Jacom Stephens can help coach you through that process.

But regardless of the field of business that you are in, a blurry or poorly lit picture conveys a sense a sloppiness and a lack of attention to detail that could negatively affect your reputation as well as that of the company you represent.

While it might be tempting to ask a friend with a cell phone to take your headshot, this is one area where you usually get what you pay for. Don’t damage your professional image with an amateur headshot. Save yourself money and aggravation in the long run by doing it right the first time. Using a professional photographer is a bargain compared to the value you get — not to mention the real harm a bad or even not very good photograph can do to your image.

And since we are living beings and our bodies are constantly changing, plan on getting an updated headshot once a year. Also consider getting consistent headshots for the whole team so company branding is constant from person to person and across all collateral material.