Case Studies

Westminster Village Independent Retirement Living Images

"Jacom is truly a professional and incredibly talented photographer in every sense. He kept coming up with ideas that connected with the residents in a very profound and real way. Just look at the images and you’ll see the true essence of who these remarkable people really are – Jacom was able to pull these emotions out. The results far exceeded our expectations, and in only a short time this investment has more than paid for itself."

“My very first impression of Jacom was one of complete, yet very approachable, professionalism. We knew that this marketing photo shoot was going to be a somewhat complicated task because not only would he need to show the impeccable beauty and scope of the facility itself, but he had to find a way to feature our residents in such a way as to capture the essence of living graciously in the sunset years of their lives."

"In an attempt to make the photos more authentic and genuine, our board made the decision to NOT hire professional talent, but rather asked Jacom to photograph our actual residents and staff as the 'models' in various scenarios. I was a bit apprehensive about this as I knew it would exacerbate the challenge, but it ended up being a blessing in disguise because of the way that Jacom interacted with the residents."

“We never expected this, but what really impressed us was the creativity that Jacom used; he kept coming up with ideas that connected with the residents in a very profound and real way. I realize that this may sound trite but we saw some miracles while Jacom was working with our residents. Just look at the images and you’ll see the true essence of who these remarkable people really are – Jacom was able to pull these emotions out. Through it all he was sincere, patient, and genuine. Not only was he able to make the residents feel comfortable in front of the camera, but he made the whole process a wonderful, memorable experience for everyone involved."

“Jacom is truly a professional and incredibly talented photographer in every sense. There was never any doubt in our minds that Jacom would create extraordinary images for us… we knew that we would love the vividness and clarity that is his style, but in the end we got so much more – the results far exceeded our expectations."

"And since we have started using the images in our marketing materials, our vacancy rates are down significantly. At the time of the shoot our independent apartments were a little over 10% vacant. We are now 100% occupied and actually have a waiting list. So in only a short time, this investment has more than paid for itself. We are absolutely thrilled with that.”

– Bruce Usher, Vice President of Board of Directors